Using Google Analytics 4 and Google Tag Manager, you can track guest experiences from your website to our booking widgets to gain valuable marketing insights, enhance visibility into your booking funnel, optimize user engagement, and improve conversion rates.
Read further to find our quick start links to setting up tracking and view our feature overview.
Quick Start
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To set up tracking, please follow the instructions outlined in these articles. There are three simple steps to follow.
| Step | Article Link | |
1 |
Setting up Google Analytics | How to set up Google Analytics |
2 |
Setting up Google Tag Manager | How to set up Google Tag Manager |
3 |
Adding GTM code to your website | How to add Google Tag Manager code to your website |
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What do I need to get started? To get started, you need:
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Please reach out to support or your account manager with any questions or for further assistance. We are here to help! |
Feature Overview
Back to topConfiguring cross-domain tracking with Google Analytics (or any analytics tool) and Google Tag Manager can unlock valuable insights into your booking process. With guest tracking, you can easily monitor your customers' behavior and events across your website and the embedded booking widgets.
You can now track what acquisition sources contribute the most bookings, review funnel drop-offs, and get deeper insights to boost conversions.
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What is cross-domain tracking? Cross-domain tracking with Google Analytics and Google Tag Manager enables you to track user journeys across multiple domains, maintaining session continuity and providing more accurate insights into user behavior. Cross-domain tracking is also sometimes referred to as cross-domain conversion measurement. |
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You can best use Google Analytics to identify trends in the user journey and booking flow and evaluate the success of marketing and ad campaigns.
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