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How to set up notification delivery from custom email addresses via Postmark

Updated

Use Postmark to send and receive email notifications from custom email addresses to help with deliverability.

Read further to learn more about Postmark, our integration, activating the integration, verifying your email address, configuring DNS records, or finding answers to frequently asked questions.

About Postmark

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Logo of the Postmark integration.

Postmark is an email delivery service businesses can use to send transactional emails to their target customers promptly.

 

About our integration

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Our integration with Postmark supports email notification delivery with the option to send notifications and receive replies using a custom domain.

Postmark sends your notifications by default to an address we provide for you that is formatted as follows:


{yourcompany}@bookings.{brand domain}


{yourcompany} is a placeholder for your company name, for example:

citywalkingtours@bookings.mywebsite.com

Should a customer reply to the notification, Postmark sends their response to your account's email address supplied in the Company area (Account > Setup > Company).

You can also customize the sender of notifications and reply-to email addresses to suit your business requirements.

To set up custom email delivery, please follow the instructions listed below.

  1. Activate notification delivery
  2. Verify your email address
  3. Configure DNS records

 

Callout icon of a triangle with an exclamation mark, indicating an alert or warning.

Custom email addresses are available only to those who own the domain they wish to send to and receive from. Generic email addresses from platforms like gmail.com and live.com are not supported.

 

1. Activating notification delivery

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Follow these steps to activate the Postmark integration:

  1. Go to the Integrations area (Integrations > Email).
  2. Select the Postmark integration tile.

    Integrations page with an arrow highlighting the ‘Postmark’ tile to indicate selection.

  3. Select the Send Activation Email button in the Add-on Setup window to confirm your email address. A verification email is sent to the company email address as the Add-on Setup window waits for verification.

    Postmark setup window with an arrow highlighting the ‘Send activation email’ button to indicate selection.

2. Verifying your email address

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Follow these steps to verify the Postmark integration activation:

  1. Go to your email account and locate the verification email.
  2. Select Confirm the Sender Signature from within the email.

    Postmark verification email showing the ‘Confirm this sender signature’ button link.

  3. Notice the Sender Signature Activated message on the confirmation webpage.

    Postmark verification page showing the ‘Sender signature activated' confirmation message.
     
  4. Select Verify Email Confirmed in the Add-on Setup window (Integrations > Email > Postmark). The window updates to confirm the verification of your email address and shows as Active.

    Postmark setup window with an arrow highlighting the ‘Active’ status indicator.

 

3. Configuring DNS records

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Follow these steps to verify the Postmark integration DNS records:

  1. Go to the Integrations area (Integrations > Email).
  2. Select the Postmark integration tile.

    Integrations page with an arrow highlighting the ‘Postmark’ tile to indicate selection.

  3. Add the recommended DKIM DNS Record and Return-path DNS Record host and text values to your domain provider.

    Postmark setup window with arrows highlighting the ‘DKIM DNS Record’ and ‘Return-path DNS Record’ values.

    Callout icon of an open book outline, indicating a note.

    The DKIM Record verifies that we can send an email for you and that the content of the email is unaltered.

    The DKIM TXT record is customer-specific and is generated by our email integration.

    The Return-Path Record declares that our mail service (Postmark) can send email on your behalf.

     

  4. Notice that once the system validates the DNS records, the system updates the Add-on Setup window.

    Postmark setup window showing an overview of a fully activated integration.

Callout icon of a triangle with an exclamation mark, indicating an alert or warning.

Our servers may take up to an hour to see your new DNS records, so the update may take time. 

Once it does, the Add-on Setup window updates the status, and the From Email email address is updated.

Until then, the Postmark integration continues sending from the default or previously configured custom email address.
Callout icon of a light bulb, indicating suggestions.

While the integration can work without validated DNS records, we recommend setting these up within your domain provider.

Valid DNS records help to improve email deliverability to your customers further. 

 

Frequently asked questions

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Where can I quickly find this feature using the menu?

  • Integrations > Email > Postmark

What permissions do I need to use this feature?

  • You require Admin permissions to manage your account and integrations.
  • You must own the custom domain from which you would like to send. Generic email addresses from sites such as gmail.com and live.com are not supported.

What can I do if a customer doesn't receive notifications?

  • Please ensure that the customer has not marked the email coming from us as spam and removed the sending email address from any spam filters.

    After the customer confirms the above, you can contact Technical Support to update the customer's email address in our email software so that the integration can once again send notifications.

Are additional Postmark features available with the integration? 

  • Additional Postmark features like templates, tracking, and reports are unavailable with our integration.